Campaign toolkit
RESOURCES
What it takes to carry the campaign in your riding: the print material, the five-step guide, and answers to the objections you will meet.
DOWNLOADS
The campaign’s print material. The files come from the communications team; they appear here the moment they arrive.
THE ELECTORAL CALL
The four demands and their preamble, as one document to put in front of a candidate.
COMINGThis file is not published on the site yet.
FLYER
Double-sided, for door-knocking, metro entrances and riding association meetings.
COMINGThis file is not published on the site yet.
POSTER
11 × 17 in, for storefronts, notice boards and organization offices.
COMINGThis file is not published on the site yet.
SOCIAL VISUALS
Squares and stories in the campaign’s colours, ready to post.
COMINGThis file is not published on the site yet.
BRAND ASSETS
Logos, colours and usage guidelines, for the organizations that endorse the campaign.
COMINGThis file is not published on the site yet.
ORGANIZE IN FIVE STEPS
A riding that moves is rarely more than a handful of people asking the same question in the same week.
FIND YOUR CANDIDATES
Élections Québec publishes candidacies as they are confirmed, up to the close of nominations in mid-September. The ridings page opens with them.
WRITE TO THEM
A short, dated letter asking for a written answer on the four demands. Name your riding — that is what makes the question hard to set aside.
GATHER THREE PEOPLE
Three people from the same neighbourhood writing in the same week stop being a letter and become a file on the team’s desk.
Sign the pledgeMAKE THE ANSWER PUBLIC
Send us the answer you received, as it stands, with the riding’s name. We publish it untouched.
Send us an answerHOLD THE LINE
Post, follow up, keep talking until 5 October. A position taken publicly in September is a position that holds in October.
TALKING POINTS
The objections that come back, and enough to answer them in two sentences on a doorstep.
- Quebec has nothing to do with foreign policy.
- True — and our four demands are not foreign policy. The Caisse de dépôt, the Quebec office in Tel Aviv, RAMQ and Quebec infrastructure all fall to the National Assembly.
- This is a divisive issue.
- What the campaign asks is that Quebec stop funding and facilitating what it condemns elsewhere. Consistency divides less than people expect.
- You are telling people how to vote.
- No. We publish the answers we receive, word for word and the same way for everyone. The campaign endorses no one and recommends no vote.
- My MNA will never answer.
- Perhaps. A question asked by three people from the same riding gets answered more often than a question asked by one.
- It is symbolic.
- The Caisse de dépôt manages the retirement savings of millions of Quebecers, and the Tel Aviv office is paid for out of public funds. These are budgets, not symbols.